Sum 41 are a band form Canada, more specifically for Ajax, Ontario. The band was formed in 1996 and currently has 4 members with Deryck Whibley as the lead vocalist. They are a 'rock' genre based group in general as they produce music which fits in to all rock group category's such as; Punk rock, Pop rock, Alternative rock etc. I will be analysing the music video of their highly popular 'With Me'.
The music video to 'With Me' was released first on the MySpace social networking site on Feburary 28th, 2007. The shooting of the video took place in Toronto, Canada.
The music video is set in an old fashioned house. During the video there are shots of various people showing thier past. The music video consistantly cuts back to the band's live performance, in what looks like the living room in the house. The Band are mainly shown during the chorus. This is purley a promotional factor for the Band.
The main focus of the video is basically a love story. Its' inside meaning shows how in a couple both people rely on each other live. This is shown in the first verse line 5, the lyric 'Cause it's true, I am nothing without you' shows that he means 'my life is not worth living without you'. The theme of 'love' is conveyed throughout the music video in the lyrics. This shows a clear match between visulas and lyrics. The music video is also very voyeuristic by the fact that, the audience are looking into how a traditional couple of any age, rely on each other.
Specfic codes and conventions are also kept during the video. Close ups of the band 'performing live' are ever present. This ensures the band are promoted by the music video. The Iconography to the music video is also genre specific. Music and visuals are also linked. As soon as the beat drops in the song, the shot snaps on to the band and the live performance.
No comments:
Post a Comment