Video FX

Today we looked up a few visual effects that we needed to add to our video for the flashback scenes. the effects we added were colour correction to make the video black and white to show that it is in the past, and a slight Gaussian blur and radial blur to add to the fact that this is a memory and memories can be hazy.   Here are some screen shots:

The colour correction tool, we used this to make the clip into black and white. (Saturation al the way down)

Gaussian and radial blur effect parameters.

The whole Final Cut Express screen with our clips.

The clip we used all of the above effects to edit. This is the finished progress. 

Here is the Video that my group and i used to attain the knowledge of the editing techniques: 

Take That -The Circus digipak analysis.

Front cover:

 The front cover of the digipak is almost too literal. The main image is of the 4 band members walking on a tight rope (a Circus act), and of course the album title is; The Circus. The Font's used are typical to Take That. They use a san-serif font, which is bold and outstanding. The title and band name are the only pieces of text on the Front Cover. The colours used in the image relate to the colours of the text well. The camera angle used on the image is also significant. The camera looks up at the band from below, maybe in the eyes of the audience for Take That. The front cover is bright and eye catching, mainly for sale purposes. From the front cover alone, it is not possible to tell the target audience as no specific parts to the image nor' font directly target a certain sex. This may be a good thing for the Take That target audience, as they have a versatile audience. As Take That sticks to a certain font and always has all band members in the main image, it is easy for their target audience to directly relate to them.

Back Cover:

The back cover is much like the front. It carries on with the same ideas of the image with sky blue (Literally) being the main colour of interest. The font used is the same as the font on the front cover to keep continuity within the digipak.  The simpleness and plain text is revealing to an audience. The bright colours on both the front and back colours will mean it will be eye catching. The plain and subdued text on the back also will make it easier for the target audience to read and locate the songs in the digipak. The record label and sponsored institutions are located at the bottom of the back cover, under the listed tracks. They are in a smaller font as the text is not as important as the list of songs/tracks. These will be the demands from the institutions and record labels to have the specified information on the back cover.

Nicki Minaj Digipak analysis

Front Cover:  

Nicki Minaj has a unique Digipak. The Front cover of the digipak mainly visualizes the Recurring Motif of Nicki Minaj. The Font used is almost feminine like as girly handwriting, to show the artists target audience as unisex. The cover of the digipak is not to complicated, it is eye catching and concentrates on the centrally anchored image. As shown in my Westlife analysis, an artists specific target audience, learn to relate to the artists themes, colours, fonts etc. E.g. In Nicki Minaj's album cover 'Pink Friday' (shown above), the main colour she uses is pink which references to the album name 'Pink Friday'. The outfits Nicki Minaj wears' are made to look like they have no adequacy or imperfection. As the outfit in the above digipak shows, the artist is shown in the Laura Mulvey's theory of male gaze, where a female attractive traits endure the male gaze, hence build a demographic and subverted audience. 

Back Cover:The back of the Digipak is almost identical to the front of it. Their is a similar image of the artist (Nicki Minaj) on the back as there is on the front. Pink, a feminine colour is used again to keep continuity for the digipak as a whole. The picture is again taken in the form of male gaze to attract the most part of the artists target audience. As the front cover has feminine handwriting fonts', the back cover has plain and simple, black and white text. This is to make the main information on the digipak clear and not hard to read. The record label and sponsor information  are anchored down below all the main text on the back. This is because it disrupts the main part of the back cover; the image and embedded text.